Our Story
A Pinch of Flavour From Africa
OUR JOURNEY...
Our journey begins with Tanzania, Dar-Es-Salaam. Also known as "The Haven of Peace". A nation that proudly presents Zanzibar, Mount Kilimanjaro, Serengeti National Park, Masai Mara, Lake Victoria and so much more. A land that has truly been blessed with natural beauty with some of the worlds most desired natural resources. And so we would like to bring you FOOD. We wanted to source Fine foods from that part of the world and showcase it to the rest of the world, but with a goal in mind.
OUR GOAL...
Our goal is to bring all the same foods you already see in your local store but with a meaning to it. We want to bring a small fortune to the locals who work extremely hard for the corporates but don't get to see earnings close to a dollar. We want to help so they can find a way out of poverty. Fair trade, fair pay, should all be fair play.
​
WHY CHOOSE US?...
We ensure that the produce we source is not only harvested by the local villagers and communities, but also they get to keep the money when they sell the produce. We are different because we care for the locals who find it extremely difficult to make a living. We have provided them with a vision. A way of becoming self reliant, self sufficient and take control of their own destiny. We trained and educated the communities on how to carefully harvest their crops to a level where they don't get ripped off by corporates, where they don't have to depend on Foreign AID, where they don't have to seek handouts from the Government. So that their children don't have to walk miles just to fetch dirty water to drink, and where they can finally come out of the viscous circle of poverty.
UNITED KINGDOM...
We have established our business during the height of the COVID-19 Pandemic. Living through the dreadful experience of lockdowns we know just what it means to survive. So we want to make sure we fundraise as much along the way for those who need it most. By supporting our little business, you are making sure there is never shortages of food and water in some of the most poorest nations of the world. But as charity begins at home, we want to ensure proceeds also go towards our FOOD BANKS dotted across United Kingdom.
​
WOMEN EMPOWERMENT...
We ensure the women of the community have the necessary training and expertise so they can take control and become financially independent. And because they are earning a decent living, their children don't have to also work, instead the children have the opportunity to go to school and learn.
​
THE VISION...
The ability to export their produce to the rest of the world. To showcase the supreme quality that derives from the lush fertilised fields. All this can now be achieved because the local communities have the agricultural education and being paid a fair price for their produce. Not only is it organically grown rewarding them with a fair earning, but also making sure that the produce is ethically farmed with an understanding of sustainability and development goals.
​